Events are what memories - and, if planned well - sales and share gains are made of! Cutting through the millions of messages bombarding your customers via print and broadcast media, it's the event - a Super Bowl, an Olympic Games, a World Series - that delivers bottom line results to those companies savvy enough to know how to leverage their involvement.

Today, events are created and sponsored by companies and organizations for a wide variety of reasons, from influencing a specific group to impacting a broader public. But no event, no matter the budget or plan, can be determined a success unless it has accomplished goal #1 - tangible results meeting clearly developed objectives.

A successful event represents the marriage of planning and execution, of image and sales goals. And like any marriage, an event succeeds through sound preparation, communication, flexibility and the all-important commitment to making it work!

EventSavvy founder Joe Donohue has managed every side of the event equation -- developing targeted concepts, packaging them for presentation and selling them through to corporations around the world. To field operations, he brings an experienced eye on the make-or-break details, seamless production and flawless execution that net award-winning results. On the corporate side, he's made sure event marketing expenditures deliver - and oftentimes exceed - results befitting the investment.

EventSavvy's client and event rosters include some of the world's biggest names and most innovative sports and cause-related marketing programs -- Bud Bowl at the Super Bowl for Anheuser-Busch, the 500-consecutive-day Hanes Olympic T-shirt Countdown Auction at the '96 Games, BMW's Signature Car leading the 1996 Atlanta Olympic Games Torch Relay, the Coca-Cola Hands Across America Human Chain, Burger King's NYPD Bulletproof Vest Fundraiser and the 1984 LA Olympic Games Torch Relay, among others.

Major events come with substantial price tags for involvement - maximize your investment with expertise and insight from EventSavvy.

Thinking about creating an event? Looking to find sponsors for an event? Trying to get the most out of an event you're sponsoring? Aiming for national and international media coverage for your event? Your solution is EventSavvy.

In the end, it's all about "getting the job done." It's all about EventSavvy!